Athenos | Can Your Hummus Say That?

Athenos Hummus OOH - Cab Panels - What better way to get the attention of the 20-something urban woman than to blanket Chicago's cabs and train station with Atheno Hummus' eye-catching, bright green brand color? That, along with the strong pure ingredient claim made for a well-publicized and talked about campaign throughout the city.

Athenos Hummus OOH - State & Lake Station Domination

Athenos Hummus - In-Store Shelftalker - After seeing the messaging all around the city, the target is reminded which hummus is the only one made with 100% olive oil at the purchase point within the grocery store.

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